![](https://uploads-ssl.webflow.com/6305633e4b50ef9608c96823/6317a664789632e292d32d08_legacy-cart-images.png)
Selected provider experiences — before the redesign
THE PROBLEM
The checkout experience for providers on Allconnect was inconsistent and challenging to maintain
Before the redesign, the inconsistencies between each provider’s checkout experience were huge.
As a result, optimizing and maintaining the checkout experience at scale was challenging.
Additionally, it would take the creative team ~6 weeks to complete a project, and the engineering team would need another ~8–10 weeks to ship product updates.
(For context, I know that doesn’t seem like a long time, but Red Ventures is known for having a fast-paced culture, so six weeks may as well be six months.